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Actor • Storyteller • Performer
Sharing moments from the stage, screen and life — love, gratitude and cinema.
Shah Rukh Khan — actor and storyteller sharing moments from film, festivals and life. Posts focus on new releases, celebrations, fan gratitude and cultural milestones.
About
A note from Shah Rukh
An ode to cinema, celebration and connection — curated from posts and moments.
Shah Rukh Khan — actor and storyteller sharing moments from film, festivals and life. Posts focus on new releases, celebrations, fan gratitude and cultural milestones.
Acting, creative collaborations, brand partnerships and live appearances.
Film & Acting
Performing in feature films and special appearances.
Announces new releases and title reveals Curates festival retrospectives and screenings Engages with fans through personal updates
2026-03-21 • 2,680,389 likes • 46,149 comments
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Brand Partnerships
Long-term collaborations with lifestyle and corporate partners.
Select endorsements and commercial appearances Integrated storytelling across campaigns Public events and property associations
2026-01-24 • 1,639,996 likes • 54,837 comments
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Live Events & Festivals
Film festivals, special screenings and live promotions.
Shah Rukh Khan Film Festival curation Appearances at international events like the Met Gala Statue unveilings and cultural honours
2025-12-04 • 3,423,066 likes • 30,646 comments
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Projects
Recent projects & announcements
Selected films, campaigns and festival highlights shared on Instagram.
KING — Feature Film
Lead / Announcement
Title reveal and release announcement for KING, in cinemas 24.12.2026.
Title reveal reel shared on Instagram Major release date announcement Promotional campaign with hashtags #ItsKingTime #KingDateAnnouncement
2026-01-24 • 1.6M likes
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Dilwale Dulhania Le Jayenge — Leicester Square Statue
Celebrant
Unveiling of Raj & Simran bronze statue in London — 30 years of DDLJ.
Cultural milestone celebrated with fans Encourages visits to the Scenes in the Square trail Tribute to the film's legacy
2025-12-04 • 3.4M likes
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ShahRukhz by Danube — Landmark Association
Brand Partner
Association with Shahrukhz by Danube commercial tower in Dubai.
Commercial property naming partnership Messages of gratitude and aspiration International brand collaboration
2025-11-15 • 1.0M likes
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The Bads Of Bollywood — Netflix
Promoter
Promotion of music video and Netflix release related posts.
Shared promotional reels and behind-the-scenes Engaged with collaborators and cast Supported soundtrack and release dates
2025-09 • multiple posts
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Career and cultural moments captured over the years.
National Award Honoured
2025-08-01 • 2.9M likes
Award Recipient
Thankful acceptance and public gratitude shared on Instagram.
Public thank you to jury and ministry Emotional fan response and wide coverage
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Met Gala Appearance
2025-05-06 • 6.1M likes
Guest
First Met Gala experience shared with gratitude for styling team.
Acknowledged stylists and new experiences Reflections on fashion as self-expression
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Shah Rukh Khan Film Festival
2025-10 • festival posts
Curator
Festival bringing classic films back to theatres across multiple regions.
Screenings in India and international territories Celebration of filmography and fan reunions
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Collaborations
Brands & Partners
Longstanding creative partnerships and endorsements.
Red Chillies Entertainment
Creative production house behind many film projects and promotions.
Produces films and promotional content Central partner for festival and franchise activities
2026-03-21 • 2,680,389 likes • 46,149 comments
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Danube Properties
Commercial property collaboration — Shahrukhz by Danube.
International real estate partnership Landmark naming and promotional activities
2026-01-24 • 1,639,996 likes • 54,837 comments
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Netflix
Promotion and distribution of select projects and music videos.
Promotional reels for Netflix releases Cross-promotion with music and series launches
2025-12-04 • 3,423,066 likes • 30,646 comments
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Press
Coverage & Reactions
Highlights from fans, industry and media response.
Massive engagement and supportive messages across announcements and celebrations.
Fans & Followers
Audience
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Extensive coverage for awards, festival initiatives and international appearances.
Industry Press
Media
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Polished output with clear strategic thinking.
Sara Lim
Marketing Lead